In response to primark's statement on compensation for people affected by the bangladesh savar building collapse oxfam's bangladesh country director gareth price jones said: primark's decision to compensate survivors and families who lost loved ones in the bangladesh savar building collapse is welcome - other companies who had premises in the.
This report is based on the marketing techniques/ skills of primark and oxfam based on their products/services before we can understand the effectiveness of the marketing techniques, we have investigated both companies and carried research by looking through different sources.
Introduction primark is a subsidiary company of the abf (associated british foods) group the company launched in 1969 in ireland trading as penny's by 2000, there were over 100 primark stores across britain and ireland by 2012 primark had 238 branches across the uk, ireland and europe in june 1969, the first penneys store opened in mary street, dublin. According to primark website figure, “primark stores lt is a subsidiary of associated british foods associated british foods is a diversified international food, ingredients and retail group with global sales of £68bn, and 85,000 employees in 43 countries. The global economy is broken 8 billionaires own the same wealth as half the world’s population meanwhile, every day 1 in 9 people go to bed hungry.
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Primark profile primark is an irish clothing retailer, operating in australia, belgium, germany, ireland (38 stores branded as penny’s), portugal, spain, the netherland and the uk the company's main base of operation is in dublin and they are a supplementary of british food processing company abf.