Pizza hut inc 1121 words | 5 pages analysis pizza hut, inc introduction pizza hut, inc was started on june 15, 1958, by two college students dan and frank carney from kansas in 1968 they were a chain of 296 restaurants it went public in 1968 and was acquired by pepsico in 1977. Case bsb, inc: the pizza wars come to campus the pizza decision bsb, inc, has been operating the campus food services for the past 10 yearsã¢â‚¬â€ ever since the university decided that its mission and core competencies should focus on education, not on food service looking for answers.
In addition of that, bsb inc is having the problem of sales decrease due to its incompetent of maintaining delivery time besides, the delay of pizza delivery due to limited space at the grill, the choice of pizza toppings and combination are limited. Bsb inc: pizza wars come to campus case analysis report 1 statement renne kershaw, the food manager at bsb inc , has had a successful one year sales at a medium sized university in the southeast from its pizza delivery service and thinking of expanding its operations.
In effect, bsb will lose its monopoly over the university campus market the bad news 1 the new competition will enjoy the same location advantage as bsb inc the good news 1 bsb inc will likely retain its delivery service advantage 2 limited variety at pizza hut could be an advantage for bsb inc 3. Case: bsb, inc: pizza wars come to campus a synopsis bsb, inc presents the situation where launching a pizza service at a food service operation on a college campus turns out to be very successful.
Find the training resources you need for all your activities studyres contains millions of educational documents, questions and answers, notes about the course, tutoring questions, cards and course recommendations that will help you learn and learn. Case bsb, inc: the pizza wars come to campus renee kershaw, manager of food services at a medium-sized private university in the southeast, has just had the wind taken out of her sails.
All food service on campus had been contracted out to bsb, inc in the contract, bsb inc, has to provide food services for the entire campus of 6000 students and 3000 faculty, staff, and support personnel bsb inc enjoys a lot of competitive advantages first of all, it is a large, nationally operated food services company serving client organizations bsb has a strong reputation it has been operating the campus food services for the past 10 years.